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Hero Banner Personalizacion Marathon

Custom Prints Marathon

The project involved designing an intuitive web flow for customizing sports products, allowing Marathon customers to choose unique prints and personalize t-shirts through the website. The goal was to enhance the customer experience by providing a personalized service that highlights their individuality.

Role

Design Team Leader Graphic Designer Creative

Duration

1 month

Team

2 UI/UX Designers

Tools

Figma
Adobe Photoshop
Adobe Illustrator

Identificar
Crear
Implementar

Análisis e identificación de personalización.

Evaluación de la necesidad y el deseo de los clientes de Marathon por personalizar camisetas, identificando las principales motivaciones y preferencias.

Análisis de la competencia:

Análisis de las soluciones de personalización ofrecidas por competidores, identificando áreas donde Marathon puede diferenciarse.

Definición de requisitos técnicos y de diseño:

Determinación de los requisitos técnicos y de diseño necesarios para implementar un flujo de personalización efectivo y atractivo.

marathon rebrand image

Rediseño del logotipo y elementos visuales globales:

Creación de un nuevo logotipo y actualización de los elementos visuales, manteniendo la esencia de la marca pero incorporando un diseño moderno y dinámico que funcione en todos los mercados.

Figma Rebrand Example

Desarrollo de nuevas guías de estilo internacionales:

Creación de una guía de estilo global que define el uso correcto del logotipo, paleta de colores, tipografía, y otros elementos visuales, garantizando coherencia en todos los países donde opera Marathon.

Cell Marathon

Desarrollo de la comunicación de marca global:

Revisión y ajuste del tono y voz de la marca a nivel global, asegurando que reflejen la nueva identidad visual. Actualización de los materiales de marketing y rediseño del sitio web y plataformas digitales para cada mercado.

Rebrand Marathon Store

Implementación de la nueva identidad visual a nivel global:

Aplicación del nuevo logo y elementos visuales en todos los puntos de contacto de la marca a nivel internacional, desde productos hasta comunicaciones internas y externas.

Store marathon

Actualización de los materiales de marketing en todos los mercados:

Reemplazo de los materiales antiguos con los nuevos diseños en cada país, incluyendo folletos, presentaciones y material digital adaptado a las necesidades locales.

RRSS Marathon

Verificación de la implementación:

Monitoreo continuo de la implementación de la nueva identidad visual en todas las plataformas digitales, incluyendo el sitio web, redes sociales y aplicaciones.

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Logo Tienda Marathon

Rebranding Marathon

Rebrand Marathon 2

A comprehensive rebranding was carried out for Marathon, a multinational company dedicated to the manufacturing and distribution of sportswear and accessories, with a presence in several countries. The goal was to update Marathon's logo and visual identity to reflect dynamism and modernity, inspiring athletes from all disciplines in the various markets where the brand is present.

Role

Design Team Leader Graphic Designer
Creative

Duration

2 month

Team

2 Graphic Designers
1 Product Manager

Tools

Figma
Adobe Photoshop
Adobe Illustrator

Identify
Create
Implement
FODA Marathon

Analysis and evaluation of the brand in different markets:

Review of the visual identity and brand perception in different countries, identifying areas for improvement on a global level.

Laptop search

Identification of global objectives and goals:

Definition of the key objectives for the rebranding to ensure that the new approach reflects Marathon's vision across all markets.

Estructura

Establishment of the brand positioning:

Determination of how Marathon should be perceived in various countries, aligning the global positioning with the company's values and goals.

Logos rebranding Marathon

Redesign of the logo and global visual elements:

Creation of a new logo and update of visual elements, maintaining the essence of the brand while incorporating a modern and dynamic design that works across all markets.

UI Kit Marathon

Development of new international style guidelines:

Creation of a global style guide that defines the correct usage of the logo, color palette, typography, and other visual elements, ensuring consistency across all the countries where Marathon operates.

Cell Marathon

Development of global brand communication:

Review and adjustment of the brand’s tone and voice at a global level, ensuring they reflect the new visual identity. Update of marketing materials and redesign of the website and digital platforms for each market.

Implementation of the new visual identity on a global scale:

Application of the new logo and visual elements across all brand touchpoints internationally, from products to internal and external communications.

Update of marketing materials across all markets:

Replacement of old materials with the new designs in each country, including brochures, presentations, and digital assets tailored to local needs.

Verification of implementation:

Continuous monitoring of the implementation of the new visual identity across all digital platforms, including the website, social media, and applications.

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Logo Grolsch

Launch of Grolsch Peru

The project involved the creation and execution of a launch event for Grolsch, a globally recognized beer brand. The event took place at La Casa Tupac in Peru, aiming to preserve Grolsch's essence by blending an artistic and musical atmosphere with a vintage and grunge aesthetic.

Role

Design Team Leader Graphic Designer Creative

Duration

1 month

Team

3 Graphic Designers
1 Creative Director

Tools

Adobe Photoshop
Adobe Illustrator

Identify
Create
Implement

Creative Conceptualization:

A detailed analysis of the brief provided by Grolsch to understand the objectives of the launch.

Definition of the concept and style:

Creation of the concept that integrated vintage and grunge elements in both the artistic setting and the musical atmosphere.

Event Planning:

Organization of the event structure, defining the activities and layout of the spaces at La Casa Tupac.

Design of graphic pieces and final artwork:

Creation of all necessary graphic pieces, from invitations to signage, ensuring they were aligned with Grolsch's visual identity.

Event ambiance design:

Development and execution of the physical ambiance of the space, integrating vintage and grunge elements into the decor and stage design.

Final production and setup:

Supervision of the creation of the final artwork and event setup, ensuring that all elements were ready and perfectly integrated.

Event Execution:

Management of the event's smooth operation, overseeing all activities, ensuring the schedule was followed, and coordinating with vendors and staff to guarantee a seamless experience for attendees.

Monitoring the reception of the event:

Tracking attendee feedback, media coverage, and social media engagement to evaluate the success of the event and identify areas for improvement.

Post-event evaluation:

Collection of feedback and evaluation of the event's impact to drive improvements for future launches.

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Logo Falabella

Falabella Content Designer

The project involved the creation and management of marketing campaign assets for Falabella, a multinational department store (Chile, Peru, Argentina, Colombia) specializing in both digital and physical sales. The main objective was to design engaging and effective content pieces aligned with Falabella's brand identity, ensuring their success across digital channels.

Role

Team Leader
Digital Designer

Duration

3 years

Team

2 Digital Designers
1 Digital Animator

Tools

Figma
Illustrator
After Effects
Photoshop

Identify
Create
Implement

Campaign Brief Analysis:

Review and interpretation of campaign briefs to understand the objectives, target audience, and key messages, ensuring alignment with brand strategy and goals.

Falabella Decor

Determination of style and necessary assets:

Defining the visual style and identifying the specific assets required for the campaign, such as banners, social media content, ads, and other marketing materials.

Organization of the content grid:

Planning the content grid for the publication of assets across various media platforms.

Design of visual content:

Designing and developing various assets, such as images, videos, and graphics, in line with the established visual style and campaign objectives.

Adaptation of assets for different channels:

Creating versatile assets that can be effectively used across various platforms, ensuring consistency in branding and design, whether for online channels or physical retail environments.

Review and adjustments of the content:

Ongoing review of design assets to ensure consistency and effectiveness, making adjustments based on campaign needs.

Deployment of content:

Distributing and deploying the designed assets on the appropriate platforms, ensuring they reach the target audience effectively and in line with the campaign objectives.

Monitoring social media reception:

Tracking engagement, feedback, and interactions on social media platforms to evaluate the effectiveness of the content and its alignment with audience expectations and campaign goals.

Adjustments based on feedback:

Making adjustments to campaigns based on received feedback to maximize impact and effectiveness.

Explore the project:
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Logo Sneaker

Web taf Perú

Taf is a retail brand focused on urban fashion, offering high-quality sneakers, apparel, and accessories. This project centered on refreshing the brand’s visual identity to appeal to a younger audience, while also optimizing mobile navigation. The goal was to deliver a seamless and intuitive user experience across all devices, enhancing both usability and engagement.

Role

Team Leader
UI/UX Designer

Duration

3 months

Team

2 UI Designers
1 UX Designer

Tools

Figma
Suite Adobe
Bugheard
Jira

Identify
Create
Implement

Analysis of the existing visual identity:

Evaluating the current branding elements to identify strengths, weaknesses, and opportunities for improvement in alignment with taf goals and target audience.

Usability testing on mobile devices:

The tests revealed navigation and accessibility issues on the mobile version of the site.

Collection of user feedback:

Gathering insights from users to understand their experiences, preferences, and challenges with the current platform, providing valuable input for improvements.

Visual identity design in Figma:

Mockups and prototypes were created to reflect an urban and youthful visual identity.

Mobile design optimization:

Refining the interface and user experience to ensure seamless navigation, faster loading times, and enhanced accessibility on mobile devices.

Visual design update:

Revamping the design elements, including typography, colors, and layout, to create a more modern, cohesive, and user-friendly visual experience across all platforms.

Development and integration of the new design:

Implementing the updated visual elements and ensuring seamless integration across the website and mobile platforms, aligning with the improved user experience and functionality.

Functionality and usability testing:

Conducting tests to ensure the new design works properly, identifying any bugs or issues with navigation, responsiveness, and overall user experience across various devices and platforms.

Launch and continuous monitoring:

Deploying the updated design and tracking its performance across platforms, gathering user feedback, and analyzing metrics to ensure the changes meet objectives and enhance the user experience.

Explore the project:
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Logo Marathon CL

Web marathon Chile

The redesign and launch project of the eCommerce website for Marathon Chile aimed to optimize and modernize the online shopping experience for users. The checkout flow was reviewed and streamlined to make it more intuitive and straightforward, significantly improving usability and the efficiency of the purchasing process.

Role

Team Leader
UI/UX Designer

Duration

4 months

Team

2 UI Designers
1 UX Designer

Tools

Figma
Suite Adobe
Bugheard
Jira

Identify
Create
Implement

Analysis of the existing checkout flow:

Evaluating the current purchasing process to identify friction points, user behavior patterns, and areas for improvement to enhance the overall user experience and increase conversion rates.

Detection of issues in the checkout process:

Identifying pain points, obstacles, or inefficiencies in the checkout flow that may cause users to abandon their purchase or have a frustrating experience, such as complex forms, slow loading times, or unclear navigation.

Collection of feedback:

Gathering insights from users, stakeholders, and analytics to identify issues, preferences, and opportunities for improvement in the checkout process, ensuring a smoother and more efficient user experience.

Design of prototypes in Figma:

Interactive mockups and prototypes were created for the new user interface.

Redesign of the checkout flow:

Revamping the entire purchasing process to improve user experience, streamline steps, and reduce friction, ensuring a more intuitive and efficient journey from product selection to payment.

Update of the visual design:

The visual design of the website was completely revamped, aligning it with Marathon's brand identity.

Development and integration:

Building and implementing the updated design, ensuring smooth integration with the existing website structure and functionality, while maintaining consistency with the new visual identity and improving the overall user experience.

Functionality testing:

Conducting tests to ensure that all features and functionalities of the redesigned website, including the checkout flow, work as intended, with no errors or issues across different devices and browsers.

Launch and monitoring:

Deploying the redesigned website and continuously tracking its performance, user interactions, and any potential issues to ensure a smooth experience and identify areas for further improvement.

Explore the project:
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Flecha Azul
Rebranding Marathon
Proyecto Marathon rebrand

Rebranding Marathon

Updated the logo and visual identity for Marathon, reflecting dynamism and modernity to inspire athletes across all disciplines.

Visual Identity
Rebranding
New Look
Color Palette
Responsive Design
Ecommerce
Custom Prints
Marathon
Proyecto personalizacion

Custom Prints Marathon

An intuitive web flow was designed to customize sports products with unique prints, enhancing the customer experience and highlighting their individuality.

User Research
Mobile Design
UX
UI
Wireframing
Responsive Design
Ecommerce
Marathon Digital Content Designer
Content Designer Marathon

Marathon Digital Content Designer

Conceptualization and creation of campaigns for the website and social media platforms of Marathon and Taf.

Visual Identity
RRSS
Web
Branding
Concept
Animation
Video
3D
Cristal Mistura
Proyecto Cristal Mistura

Cristal Mistura

From the creative conception to the event day, we immersed ourselves in the beer world to design a unique experience.

BTL
Brand Strategy
Branding
Prints
Events
Big Event
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